November 04, 2005
Send Out Cards
The Vision of SendOutCards
The vision of SendOutCards is simple. We are out to help millions of people become senders of cards. By doing so, we will help build relationships, express appreciation and touch peoples lives all over the world.
Making a difference is as simple as sending at least one unexpected card every day. By doing this we not only reach people when they need it, we also connect with something inside of ourselves. The simple habit of acting on promptings will guide a card sender to their true genius within. We believe we all have something unique to contribute to the world.
Making a difference is as simple as sending at least one unexpected card every day. By doing this we not only reach people when they need it, we also connect with something inside of ourselves. The simple habit of acting on promptings will guide a card sender to their true genius within. We believe we all have something unique to contribute to the world.
We believe that at certain times in life, there are people that only you can reach. It is during those times that you will receive promptings to reach those people and express yourself. SendOutCards not only gives you a daily mechanism to act on those promptings, it also creates an atmosphere that promotes the habit. We have conducted Treat em Right seminars all over the country. We will soon be crossing the border and conducting them in Canada. It is amazing to hear the card sending stories you all share. The Treat em Right event truly helps you to see the magic that is hidden in a card. It puts you in a room with like minded people who are positive, happy and simply want to make a difference.
We believe that we are a billion dollar greeting card enterprise. We believe that we will not only create card senders, we will create millionaires. We believe we have, bar none, the best opportunity in the world today. Why? Because the deepest emotional craving of all human beings is to feel appreciated. We have the system that can deliver the fix for that craving.
Our target audience is everyone from a 12 year old boy that sends a thank you card to his dad; to a 42 year old dad that sends a proud of you card to his son. It covers individuals of all ages that have personal experiences from sending cards who then see the vision of using it in their business. Every person in every type of business has a need for this service. Every family has a need to keep their connections alive and strong. Every friend has a need to stay in touch with those they care about.
We are part of a $7.5 Billion Dollar greeting card industry. That industry has been flat over the past 12 years. Consumers will buy, on average, 10 cards per year. Studies have shown those same consumers have a need for 70 or more cards. There are 3 reasons they don't buy 70 plus cards.
- Its inconvenient
- They forget
- Cards are too expensive
We make it convenient, we never let you forget and you can send a card for less than $1.00, stamp included.
The biggest secret lies in our marketing strategy. The only way to get millions of people to send a printed greeting card from the internet is to personally coach them. It is one person sitting with another person, face to face or over the phone and helping them send their first card out. Through gift accounts, we can create a new card sender. Through seminars and training programs, we can inspire, uplift and encourage people to be the best card senders in the world. We can teach the power of a prompting; we can create a system of self improvement that will help people always send out their very best.
What this tells me is we have a way to truly get consumers to send an average of 70 or more cards per year. We have the ability to single handedly grow the entire greeting card industry.
Now, the interesting part of this is that we have yet to even discuss a compensation plan. We have a plan that rewards the behavior of personal coaching and attendance to seminars. We have a plan that pays personal and downline coaching activity on a weekly check. It also pays for personal and downline greeting card use on a monthly check. This is a plan that shares the wealth and creates unlimited opportunity for those who simply want to help others become senders of cards.
All of our greeting cards are print on demand. What this means is we do not keep any inventory of cards. We do not produce a card until it is paid for and ordered from a user. On a daily basis, we print the ordered cards of the day, stuff them, stamp them and mail them out. This means our overhead is low so we have more to work with to keep our card costs under the competition. It also allows us to create and maintain a lucrative compensation plan.
This also means we can expand into other countries for a fraction of the cost that other companies can. We do not export any product. We simply set up facilities on foreign soil, hire foreign employees, use foreign postal services and create a worldwide network of card sending. There will come a day when you can be in California, send a card to someone in Japan, the card will deliver in a couple of days with a Japanese stamp. We currently have people living in 3rd world countries that send cards to family in the U.S. Their cards deliver within a couple of days with a 0.37 cent stamp.
So there you have it. This is a vision of where we are and a vision of where we are going. Make no doubt about it. We are a billion dollar company in the making. We hope you all stay on for the ride because it's a big one.
Your Friend,
Kody Bateman
SendOutCards.com
Posted by OneWebCo at 10:57 PM | Comments (0)
October 13, 2005
Brigham And Women's Hospital - Boston
I've been ignoring my job lately, here's why
Tuesday night my wife had a blood vessel burst in her brain.
Life as we knew it ended, but there is good news here too.
Short version of a very long a scary story...
Thanks to the miracle workers at Brigham And Womens Hospital here in Boston (more specifically a brain surgeon named Dr. Dong Kim), earlier this evening she was sitting up in a chair, talking and laughing with us while she had some toast and drank some ginger ale.
This is less than 24 hours after she had a hole the size of a softball cut in her skull to work on the damaged blood vessels in her brain.
I've never been a fan of our professional health care system, or Doctors in general for that matter, but the people at this hospital were cut from a different cloth. They weren't just "better", they were on a whole different level.
Their whole focus, in addition to the obvious (it's the #3 hospital in the world), was on how they could make things the very best possible for the patient and the family.
Can you imagine if every 'business' behaved that way?
Wouldn't be too nice, right?
Raye and I have never been religious, but we do have very strong spiritual beliefs. We've always looked at our life and commented that there had to be someone looking over us and 'steering' the ship to insure the best possible outcome for all concerned.
This has never been in doubt, but probably never been so thoroughly tested either.
That being said, we're also eternally grateful for all the prayers and positive energy that so many of you sent our way.
And I promise to get caught up on my 'support' issues over the next few days.
All the best,
Bill Enross
OneWebCo.com
Posted by OneWebCo at 10:28 PM | Comments (0)
August 22, 2005
Referral Systems
Client Dr. Beverly Yates, a naturopathic doctor, enrolled in one of my two year, process oriented, programs back in the late nineties, (not unlike my Abraham Insiders' Club, except without the daily Internet mastermind collaboration element). Although her results are admittedly extraordinary, I chose her case study for two reasons:
1. I want to show you what is indeed possible for ANYONE committed to growing their business. I want to inspire your sense of possibility and show you what's VERY doable in your own business or professional practice.
2. I want to give you a critical distinction, regarding one of the most useful marketing strategies there is---REFERRAL SYSTEMS.
Here's Dr. Beverly's success story...
"I had a natural medicine practice in Portland, OR from 1997-1999. When I started the practice, the patient flow was average, gross revenue was average and net profit was average. I attended one of Jay's programs for two years and the way I do business and serve my patients is forever transformed.
"For me, it was a real eye opener to find out how to be super successful in business and ethical and honest at the same time.
"I employed two techniques I learned from Jay and had wonderful results.
"The first technique was to only accept patients who had been referred by other patients or colleagues. No exceptions. If someone was not referred, then I suggested (up front) other colleagues who might be helpful to them if they needed ideas about whom else to see. I only served those who understood what services my clinic offered and understood that their health results ultimately depended on their willingness to take care of themselves.
"The second technique was to ask current patients for referrals, and to do it at the time of first visit and whenever they had a health breakthrough - "You are always welcome to refer other people you care about to our clinic so they can find out how we might help them." Or a similar statement requesting referrals when appropriate as their experience at the clinic progressed.
"The new patient Welcome Letter also discussed referrals, saying that if the patient was happy with our services please tell their loved ones and friends, if the patient was dissatisfied for any reason please tell me so we can respond to the problem.
"My practice was all cash, no insurance or other third party reimbursement. I kept two patient slots open at all times for people who could not pay full fees at the time of service, whether it was because they had lost their job, had extraordinary debt burdens or whatever else had tanked their cash flow. This simple gesture generated a lot of good will.
"Many doctors and other health practitioners are afraid to offer reduced fees or sliding scale fees because they know some people will abuse their kindness and lie about their ability to pay. I found that having a referral-only practice eliminated the scam artists up front, as people who had been referred by someone else under our care did not want to look bad in front of the person who referred them as a liar and a cheat.
"As time went by, it became common for people to come in who were referred by 2 or 3 different patients. It was phenomenal. I had no uncollected debts from patients at all.
"Extra special to me was the outpouring of generosity in my direction. As people got their health back, they began to paint, write, do photography, etc. I got numerous gifts and cards from my patients or their loved ones, all expressions of their thanks that mean more to me than any revenues. Practicing this way was truly "win-win" for everyone. I am now at home raising my young child with another on the way and plan to return to practice in 2005.
"So, for the specific results:
"1. Gross revenue increased over a 12 month period by 400% and maintained at that level until I sold the clinic.
"2. Appointment schedule ran so full that I extended my office hours into the early morning and evening hours and still had to shoehorn people in to the time slots available.
"3. Net profit increased by 500%, in part because the clinic schedule was more predictable and therefore we could order supplies and special medicines at a discount.
"4. Back end opportunities soared. Patients loved that any specialty medicines, supplements or other supplies could be sent to them on a monthly basis at their convenience, they did not have to drive to the clinic to pick up these items. These items were paid for in advance so my clinic had no financial risk.
"In some cases I could buy items in bulk at a discount, thus increasing my profits and making it easy to offer reduced cost to those patients who were in financial dire straits. This way they could continue their supplements as needed and it didn't cause my clinic any financial difficulty to make this possible.
"5. As a naturopathic physician (ND), I loved how the practice evolved. As the clinic got busier, it got more efficient and treatments remained effective. I found I really enjoyed working on the business instead of just in the business. When I did a patient survey and people shared great feedback that they loved the convenience of services and knowing that they were receiving true health care and not just disease management. They enjoyed referring the people they care about to my clinic. It made them feel like they had done something good for someone else.
"6. In the midst of all this growth, I cut back my office hours to accommodate time for writing my first book and a weekly live call-in radio show, "Natural Health Talk". Patient care, revenue, profits, and my personal satisfaction
remained the same.
"7. I used no advertising of any kind, not even so much as a flyer to promote my practice.
"8. Before using Abraham techniques, I had 1 or 2 new patients a week. While using Abraham techniques, I had 2 or 3 new patients a day on average, sometimes more.
"9. It became easy to provide group educational classes to reinforce taking care of one's health.
"10. Patient base was quite diverse, from CEOs to college students to electricians to homemakers to retirees.
"11. Staff: There was 1 part-time employee, 1 independent contractor and an office manager.
"It was fun to run my clinic this way! What a joy to be of service to others and get what I want from my business.
"OK, that's it in a nutshell. I hope someone can make good use of what worked so very well for me." - Dr. Beverly Yates, ND
So there you have it. In Dr. Beverly's own words.
Lot's of people give lip service to referrals, saying they have built their business by referrals. But I challenge you---do you have a referral program as systematized as Dr. Beverly's? One that consistently adds new clients and patients to your business or practice, WEEK IN AND WEEK OUT?
Which brings me to my point: Referral systems are one of the most underestimated and undervalued marketing strategies---in the business world.
Why?
Because with this single strategy, you get the high quality, high paying, highly profitable, practically pre-sold clients---with almost zero marketing expense!
Now who wouldn't want that kind of business?
Most business owners don't even have one consistent referral system they use. Let me teach you at least ninety three different successful ones.
In my brand new Abraham Insiders' Club, you and I will focus on implementing one or more referral systems in your business that will drive your revenues and profit sky high. To find out more, go to:
Yours truly,
Jay L. Abraham
PS: As you can see, my clients are quite generous in describing the ideas that have made them successful. Regardless of your business, Dr. Beverly's experience and marketing techniques have a lot to offer you and your business.
Everyone should take a page from her book.
Jay Abraham offers are brought to you by:
Abraham Publishing
27520 Hawthorne Blvd. Suite 263
Rolling Hills Estates, CA 90274
Posted by OneWebCo at 11:12 PM | Comments (0)
