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Before you know it, your e-book is being passed from one person to another. This works because the information in your e-book is useful and relevant. And because it's being passed around by others without you doing anything, your e-book spreads and spreads and spreads, just like a virus!

So how can you use autoresponders as part of your viral marketing strategy.

Well, this course is a good example. At the start of each message, we invite you to forward the e-mail to people you think would find it useful. Some will and some won't. But those that do might then subscribe and then pass it to someone else and then they might pass it to someone else and so on.

And what do we get out of it? Well, as you've probably noticed, each of the messages in this series has several links to our web site. As the messages get passed around, we will get more traffic to our site and consequently more sales.

We're actually combining two of the Internet's more powerful marketing techniques: (1) viral marketing and (2) following by autoresponder up with interested, targeted prospects.

The bottom line is you need to create something that's free and pass it around. And let others pass it around too. If it's highly useful and relevant to your target audience, it will spread like wildfire! If you somehow tie that into an autoresponder sequence, you'll have a really powerful, "double-strength" marketing tool.

That's today's tip. Tomorrow I'll run over a check list of all the points raised in the course. See you then!