« TIP 6: Where's The Door? | Main | Internet Marketing Case Study »
August 25, 2005
TIP 7: Where Are They Coming From?
The best autoresponder systems allow you to track where your subscribers are coming from.
Are they:
- filling in a form on your web site?
- sending a blank e-mail to an address shown in your e-zine?
- responding to an ad you placed in a newsletter?
- being recommended by someone else?
- filling in a form that pops up when they exit your site?
- subscribing from a site you're partnering with?
So today's tip is simply this. Track your subscribers. Analyze where they are coming from.
By doing this, you will be able to fine tune (or drop) the areas that are performing less well. If you are spending advertising dollars, you will be able to target more effectively for maximum return.
You will also be able to test how changes made to your web site and ad copy are affecting subscriptions.
Effective tracking is one of the first rules of marketing any web site or Internet business. It applies as much to your autoresponders as to other areas of your promotional activities.
See you tomorrow for Tip 8. It's about the effective use of autoresponders in your viral marketing strategy.
Posted by OneWebCo at August 25, 2005 09:05 PM
