« TIP 5: Don't Get Deleted! | Main | TIP 7: Where Are They Coming From? »
August 24, 2005
TIP 6: Where's The Door?
This tip is quick and simple. Offer your subscriber a way out.
Or more specifically, include an "unsubscribe" link in all your autoresponder messages.
Face it. If he doesn't want to receive any more messages from you then he's not exactly a hot prospect. There's no point in locking the door so he can't get out!
So make it easy for your subscriber to unsubscribe. Give instructions in every message.
If you don't, he's going to get angry, maybe accuse you of sending spam and perhaps even report you to your ISP!
However, there is one thing you should do before your subscriber disappears forever; ask him to complete a short survey and offer a free bonus for doing so.
The best autoresponder systems allow you to set up a confirmation web page that your subscriber gets shown when they click the "unsubscribe" link. On your confirmation page, it could be a good idea to ask him why he unsubscribed or what he thought of your course. It just might give you some ideas for improving your sequence.
So ask a couple of questions that can be answered with a word or two or a couple of clicks and you'll probably get a response.
See you tomorrow for Tip 7. It's about the importance of tracking the source of your autoresponder subscribers.
Posted by OneWebCo at August 24, 2005 11:16 PM
