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August 21, 2005
TIP 4: You're More Than a Number...
...in my little red book; went the song!
And that is a good way of introducing today's tip. It's simply this - you need to personalize your messages if you can.
The best autoresponder systems have a facility for adding your subscriber's name to the message. It's easy to get this when people subscribe to your autoresponder using a form on your web site - you just create a field on your form for inputting the name.
The name is then stored in a database and can be added to your messages. It's even better when your prospect's name can appear in the subject of the message. I know I would open that one first, when I check my e-mails!
Isn't it more pleasant to receive a message addressed directly to you? Of course it is! And the sweetest sound your prospect can hear is the sound of their own name - so say it if you can!
Depending on how your subscriber signed up to your autoresponder, you might not have their name. Make sure the autoresponder system you use has a way of greeting these subscribers in a suitable way (eg: Dear Friend, Dear Sports Fan).
See you tomorrow for Tip 5. It's a quick lesson in how to correctly format your follow-up messages so they get read, not deleted!
Posted by OneWebCo at August 21, 2005 10:04 AM
