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August 31, 2005
The Rich Jerk
Have you heard about the Rich Jerk?
I'll give you a warning about him later, I wasn't even sure I should mention him.
He's an internet marketing millionaire who has developed a lot of tactics for creating income from web sites and affiliate programs. (He recently sold a web site of his on eBay for an amazing $369,000)
And like a lot of other "gurus" he just wrote an eBook about his methods.
That's where the similarities end.
Because the rich jerk's book talks about some very controversial tactics. Like "black hat" search engine cloaking. And questionable rebate tactics. Stuff I wouldn't personally use.
But...
He also reveals tips for Pay Per Click advertising that will work wonders in competitive keyword situations. He talks about how to structure "review" sites that promote ClickBank products for maximum profits.
He offers great advice for eBayers looking for quality drop shippers, and how to avoid scams.
I have to admit that I learned many tactics and ideas that I have never heard before in any of the seminars I have attended nor any of the eBooks and courses I have read.
He's got some great ideas on PPC arbitrage and using low-cost keywords and search engines to make money with AdSense.
He's also got some solid search engine optimization strategies to get any site ranked higher.
This is not a "comprehensive guide" type book. It is not for complete beginners who still need to learn the basics.
Consider it a "tactics resource", any one of which could pay back the cost of the book many times over. There is zero fluff in this book. Every page holds ideas that could help your sites do better, whether you have your own product or not.
-- The Warning --
And now here's the warning. The salesletter and the book are obnoxious. This guy is so full of himself and his success that it almost makes you want to find out who he is and cut him down a peg.
I don't know if this is part of his marketing schtick for the book or if he really is that way. (My guess is that it's the marketing because in a couple of emails to me, he came across as a normal, polite guy.)
Personally, I can separate the delivery style from the content because the content is that good.
But if you don't have a thick skin, don't bother to visit the link:
On the other hand, if you want to learn some secrets that are extremely effective, I can guarantee you will find them here.
The Rich Jerk is nor for everyone. In fact, it's appeal is limited to those who can get past the style and focus on the substance. But the fact is, there is a boatload of tactical knowledge in this book. I know it has already helped me.
Crank up your Ego Filter and have a look: The Rich Jerk
Jeff Mulligan
CBMall
SearchFeast
Posted by OneWebCo at August 31, 2005 04:16 PM
