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August 31, 2005
The Rich Jerk
Have you heard about the Rich Jerk?
I'll give you a warning about him later, I wasn't even sure I should mention him.
He's an internet marketing millionaire who has developed a lot of tactics for creating income from web sites and affiliate programs. (He recently sold a web site of his on eBay for an amazing $369,000)
And like a lot of other "gurus" he just wrote an eBook about his methods.
That's where the similarities end.
Because the rich jerk's book talks about some very controversial tactics. Like "black hat" search engine cloaking. And questionable rebate tactics. Stuff I wouldn't personally use.
But...
He also reveals tips for Pay Per Click advertising that will work wonders in competitive keyword situations. He talks about how to structure "review" sites that promote ClickBank products for maximum profits.
He offers great advice for eBayers looking for quality drop shippers, and how to avoid scams.
I have to admit that I learned many tactics and ideas that I have never heard before in any of the seminars I have attended nor any of the eBooks and courses I have read.
He's got some great ideas on PPC arbitrage and using low-cost keywords and search engines to make money with AdSense.
He's also got some solid search engine optimization strategies to get any site ranked higher.
This is not a "comprehensive guide" type book. It is not for complete beginners who still need to learn the basics.
Consider it a "tactics resource", any one of which could pay back the cost of the book many times over. There is zero fluff in this book. Every page holds ideas that could help your sites do better, whether you have your own product or not.
-- The Warning --
And now here's the warning. The salesletter and the book are obnoxious. This guy is so full of himself and his success that it almost makes you want to find out who he is and cut him down a peg.
I don't know if this is part of his marketing schtick for the book or if he really is that way. (My guess is that it's the marketing because in a couple of emails to me, he came across as a normal, polite guy.)
Personally, I can separate the delivery style from the content because the content is that good.
But if you don't have a thick skin, don't bother to visit the link:
On the other hand, if you want to learn some secrets that are extremely effective, I can guarantee you will find them here.
The Rich Jerk is nor for everyone. In fact, it's appeal is limited to those who can get past the style and focus on the substance. But the fact is, there is a boatload of tactical knowledge in this book. I know it has already helped me.
Crank up your Ego Filter and have a look: The Rich Jerk
Jeff Mulligan
CBMall
SearchFeast
Posted by OneWebCo at 04:16 PM | Comments (0)
August 30, 2005
People Do Judge Web Sites By Their Front Pages
A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience. Like all direct response marketing processes, it must first hook a reader's attention and then move them to take some action. However, when the mechanics of that very first page are ignored, it often causes visitors to click out of a site from the moment they arrive. And such Web sites, although some of which get a large number of hits, never seem to produce the anticipated level of response let alone deeper traffic.
With just a few changes, you can turn your Web site into a more compelling and effective sales tool. Remember that, every single day, your customers are bombarded with a continuous flow of information and marketing messages, and that competition for their attention is exceedingly fierce. A Web site that captures their attention and stays active in your customer's mind will not only have them visit deeper into your site and generate sales but also have them visit your site again and again as well as refer your site to others.
Here are some basic rules to follow when designing a front page:
Be Focused
Target your market! As the adage goes, "You can not be all things to all people." You can, however, position your site effectively to meet the needs of a specific group. It's a paradox but you will indeed get more with less. This means understanding who your customers/visitors are and what motivates their buying decisions. Therefore, do your homework. Know your customer. Appeal to their specific needs and psyche. Focus like a laser on your niche, and your site will burn into their minds.
Web sites centered on a very narrow theme or idea will create visitors of greater interest, and especially leads that are much more pre-qualified and apt to buy. Look at it this way: When you narrow down your message and focus on a niche, visitors will be 50% sold the minute they hit your site's first page. Then, it is up to your content (copy, offer, and call-to-action) to take them through the remaining 50%.
Niche marketing on the Web is particularly important since people do not have the time to sift through an entire site -- let alone a search engine or even the Internet -- to find exactly that for which they are looking. If your site is unique, highly specialized, and focused however, people will be inclined to surf deeper into your site once they hit the first page.
When focusing on a niche, the content of your site's first page will be far more credible than the mere see-through puffery of one's own blatant promotional message. Nevertheless, if you cater to a particular audience, it will then be easier for your first page to lead visitors to a successful outcome because, once they hit your site, they are in fact pre-qualified.
Be specific
Answer this skill-testing question: "What exactly do you want your visitors to do?" Simple, isn't it? But it doesn't seem that way with the many sites I've visited. The KISS principle (that's Keep It Simple and Straightforward) is immensely important on online. An effective Web site starts with smart planning and it must have a clear objective that will lead to a specific action or outcome. If your site is not meant to, say, sell a product, gain a customer, or obtain an inquiry for more information, then what exactly must it do? Work around the answer as specifically as possible. In short, have a plan when you design your site's front page.
Don't be vague and be specific. Is your Web site meant to be like a resume or billboard that only advertises the fact that you are "open for business"? It shouldn't, unless you are intimately involved with that specific medium (i.e., you are a Web designer or host, or in other words your site is the product in itself). If not, is it to generate qualified leads? Is it to sell a particular product? Are you trying to persuade your visitors to switch from another company to you? Do you want them to call you on the phone for more information? Are you trying to have them subscribe to some membership program? You get the picture.
The mind hates confusion. If you try to get your visitors to do too many things, especially on the front page, they will do nothing. However, if you want to offer a visitor a variety of different options, then try to focus on one alone and create a secondary page (or more) that are each respective to a particular action, and then link them together at the appropriate locations for flow. In essence, keep your message focused. Do not try to communicate too much -- you will overwhelm the reader. Use one major theme and revolve your message around it.
Be clear
When you are in the process of buying a book, for instance, the one thing that has attracted you is the cover (if you're not aware of the author beforehand, and even then the cover plays a key role). If the proverb "Don't judge books by their covers" exists, it is because we, as humans, have the natural inclination to do so. Newspapers capitalize on that intrinsic human behavior, which is why front-page headlines and news articles are always carefully selected. In fact, the most read part of a newspaper is not only the front page but also the top section (or what is commonly referred as "above the fold").
Therefore, the front page of your Web site is "the cover of your book," so to speak. It should entice readers to surf further into the site and not lead them to take action right then and there (unless your web site is a single page). On the front page, keep the written copy short (or its major benefit "above the fold") and to the point, allowing the reader to easily see what's in it for them. Use bold, attention-grabbing headlines and subheadlines to emphasize the major theme and the core benefit that your site offers.
In fact, list the benefits. Why should a visitor surf your site? What's in it for him/her? In other words, focus on communicating to the visitor the reasons why they should browse further. A great technique for doing so is to use a bulleted list of benefits (such as when it follows the words "With this site, you get," "in this site, you will find," or "here are the reasons why you should browse this site").
Bulleted benefit lists not only give a visual break for the reader but are also effective since they are short, to-the-point, and clustered for greater impact. Remember that customers buy benefits not products. Therefore, your first page should focus on the benefits of your web site and not its features. It must give specific reasons for surfers to venture further.
Present a problem and emphasize it. Focus on an existing gap (the gap between a problem and its solution). And then show what your web site brings to the table by telling your visitors how, by surfing deeper, they will be able to fill that gap. In other words, the first page must confirm that there is a problem and how exactly you can solve it.
Be simple
Unlike the TV or radio, computers are still not considered as household items (not yet, anyway). While they are well on their way, the computer as well as the Internet are still in their infancy. Earlier, less-capable web browsers as well as slower modems are still the norm. If your web site includes too much background, Javascript, frames, plugins and dazzling but slow-loading graphics in an effort to impress it'll be counterproductive. Many potential sales are lost due to a slow-loading, unbrowsable site.
Your site should download fast. Research by an on-hold phone message marketing company found that people start hanging up when put on hold for more than 30 seconds. The Internet is no different. If they have to wait for more than 30 seconds for your page to load, visitors will leave.
In short, if they have to wait, they won't.
People often say our society has entered the "information revolution." Not so. It's the "access to information" revolution. The ability to retrieve information in nanosecond speed is the underlying drive behind the Internet. For instance, that same ability has caused entire layers of middle managers to be wiped out. Therefore, anything that slows that ability down (such as having a front page over 30-40k), especially when compared to other, quicker-loading competitor sites, will cost you.
Aside from load-time, you also have to deal with your prospect's very short attention span. In other words, you only have a few seconds to attract your visitors before they leave. As such, you must communicate and distill your message right down to the really important. Don't overwhelm them with so much information or glitz that they miss your central point. While your site may have entertainment value, if they do not take action you are still losing.
Be professional
They say that "you never get a second chance to make a good first impression." First impressions are therefore important to the degree to which visitors are positively impacted by the first or index page. It is where the selling process actually begins. Consistent color, well-balanced information, appealing and quick-loading graphics, and, most important, the right message targeted to the proper audience are the most important elements of a professional-looking, repeatedly revisited, and often referred Web site.
In fact, the site's front page message is the highest in priority. Don't let careless mistakes weaken the impact of your presentation, and always proofread -- and have others proofread -- your copy for typographical and grammatical errors. Use a language and project an image that your specific target audience can easily understand. In other words, are you trying to convey that you are informed, serious, professional, credible, fun, helpful, resourceful, or advanced technologically? The tone of your message should appeal specifically to a targeted market and help put visitors in a particular frame of mind.
A final caveat, though. The first page should not be the only one that follows the above rules. Applying most of these pointers to an entire site should be carefully considered. Needless to say, however, that if you are able to make them pass through that all-important first page hurdle, then persuading them to take action later on should be a cinch.
Posted by OneWebCo at 08:24 PM | Comments (0)
August 29, 2005
Autoresponder Strategy
TIP 10: Believe Me When I say...
...creating an autoresponder strategy that works is not very difficult. Sure it takes a few days effort but that effort will be rewarded many times over.
As an example, it took us around three days to put this sequence together. But the benefits to our business have been enormous:
- more repeat visitors
- increased sales
- new prospects through viral marketing
- greater brand awareness
- stronger reputation
I sincerely hope you have enjoyed receiving these messages. If you have chosen to become a valued customer of AutoResponse Plus, thank you. We truly appreciate your business and look forward to keeping in touch through our user community.
Posted by OneWebCo at 10:32 PM | Comments (0)
August 28, 2005
Autoresponder Checklist
If you've been following the autoresponder course closely, and implementing the suggestions, you should be well on your way to developing a killer autoresponder strategy.
To help you, I have put together a check list. It pulls together all the points from the tips into a single list.
Introduce Yourself and Set The Scene
- Introduce yourself as a real, live person.
- Tell your autoresponder subscriber what to expect during your series.
- Offer a bonus or discount for completing the series.
The Five Secrets Of a Killer Autoresponder Follow-Up Sequence
The Five Secrets Of a Killer Autoresponder Follow-Up Sequence
- 1. Build trust and credibility.
- 2. Create the emotional reason to buy.
- 3. Continually re-emphasize your bonus offer.
- 4. Offer logical justification for the purchase decision.
- 5. Prevent the after-sale blues.
Content, Content, Content
- Every autoresponder follow-up message should contain valuable, quality
content.
- Dump your brain onto paper then get working!
- Write in a chatty, informal style.
- Keep it simple, stupid!
- Would *you* look forward to receiving your next message?
You're More Than A Number...
- Personalize your autoresponder follow-up messages.
Don't Get Deleted!
- Offer both plain text and HTML versions of your autoresponder messages.
- Format the plain text version correctly by using hard line
breaks and wrapping lines at 65 characters.
Where's The Door?
- Give your autoresponder subscribers a way out!
- Include an unsubscribe link in every message.
Where Are They Coming From?
- Track where your autoresponder subscribers are coming from.
- Analyze the results.
- Advertise for the highest return.
- Tweak layout and copy for maximum subscriber retention.
Go Viral - It's Catching
- Offer a quality, free product with distribution rights.
- Combine this with an autoresponder series.
- Create a "double-strength" marketing tool.
Tomorrow we'll conclude the autoresponder series. See you then.
Posted by OneWebCo at 10:25 PM | Comments (0)
August 27, 2005
Viral Marketing
TIP 8: Viral Marketing
Viral marketing is the process of promoting your product or web site in such a way that others promote it for you, with no further effort on your part.
A good example of this is a free e-book or report that is given away with distribution rights. Suppose you create an e-book that is packed solid with useful information about your chosen subject. High quality, up-to-date information that your target audience would *love* to receive. Then you just give it away. Not only that but you let others give it away too!
Before you know it, your e-book is being passed from one person to another. This works because the information in your e-book is useful and relevant. And because it's being passed around by others without you doing anything, your e-book spreads and spreads and spreads, just like a virus!
So how can you use autoresponders as part of your viral marketing strategy.
Well, this course is a good example. At the start of each message, we invite you to forward the e-mail to people you think would find it useful. Some will and some won't. But those that do might then subscribe and then pass it to someone else and then they might pass it to someone else and so on.
And what do we get out of it? Well, as you've probably noticed, each of the messages in this series has several links to our web site. As the messages get passed around, we will get more traffic to our site and consequently more sales.
We're actually combining two of the Internet's more powerful marketing techniques: (1) viral marketing and (2) following by autoresponder up with interested, targeted prospects.
The bottom line is you need to create something that's free and pass it around. And let others pass it around too. If it's highly useful and relevant to your target audience, it will spread like wildfire! If you somehow tie that into an autoresponder sequence, you'll have a really powerful, "double-strength" marketing tool.
That's today's tip. Tomorrow I'll run over a check list of all the points raised in the course. See you then!
Posted by OneWebCo at 01:29 PM | Comments (0)
August 26, 2005
Internet Marketing Case Study
by Jay Abraham
Modestly speaking, one of the things I'm known in the business area for is using my business building principles, being able to see all the hidden assets and overlooked opportunities in almost any business or start-up situation.
If it's already a good opportunity, I can take it many rungs higher and make it great. If it's a bad situation, I can turn it around in relatively short order---usually making a proverbial silk purse out of a sow's ear.
Although the process I use is rather hard to explain, I have been able to teach these extremely valuable skills to business owners and entrepreneurs around the world. Below, one of my followers, David Kern writes about how, using my unconventional mindset, he was able to take the opportunity he was working on and make it a smashing success...
=================
Case Study Success Story from: David Kern, Pc3 Internet Marketing and Business Consulting
I was genuinely overwhelmed by my first contact with Jay Abraham, on a no charge conference call in mid-September 2004. I'm no dummy, (at least, that's what my mom says) but he seemed to be talking way over my head.
It was hard to get my mind around what he was saying. I went back to work on the project I had been developing, and didn't really feel like I took away much that was useful from that call.
WRONG! Two days later, something really amazing happened---the light suddenly went on! I realized that one of the principles that Jay introduced (identifying, analyzing, and improving the process by which a business gets new clients) was exactly what I had already been doing in my current project. Once I saw it, everything he said started to click.
I saw what I needed to do to make this project much more successful for my client.
I realized that Jay had exposed me to the "master principles"- universally applicable to my business, to my client's businesses, and to ANY business, anywhere.
WOW! I went back to work with a totally changed approach, and developed a killer USP and web site. The numbers are not all in yet, but gross sales for my client have exceeded $16,200.00- in under 3 weeks. His phone is ringing, he's very happy, and we're off on a second project.
It is a thrilling experience to have your mind opened to all the possibilities around you. It's worth even more to me than the money- and that's a close second.
Since that introductory conference call 5 weeks ago, I have put $3,812.00 directly in my pocket from web promotion and business development. I have secured a short term consulting contract worth an additional $3,750.00. That's a tidy little windfall of $7,562.00 so far.
I'm just getting started. I am also in negotiation on another deal that should generate larger, ongoing residual fees for Internet product sales. (I found a company with a large email list of loyal clients that they've never sent a single email to! I'll keep you posted, Jay.)
Jay Abraham has not only transformed my mindset about business completely, but has actually transformed my business itself. I've realized that I have so much more to offer my clients than I ever knew, and I see new opportunities, for myself and others, everywhere I look.
What's really refreshing, once you start seeing opportunities all around you, is that there's no need to sweat over one deal. There's another bus along every 15 minutes. That is truly exciting, and life-changing.
Since that no charge conference call 5 weeks ago, I have purchased 3 of Jay's books and 2 tape sets, and I will be buying more. If you're thinking about buying anything from Jay, just DO it. It will be worth way more than you pay for it, guaranteed.
Take some time to listen to him, as I did. His approach, and his excitement about what he does, is inductive. It will change you. The absolute best thing would be to sit at his feet for a few days. Books, tape sets, seminars, whatever- this is the greatest business education you are ever going to get, anywhere.
I used to drive down the street and see buildings, shops, and businesses. Now, I see goldmines! The most exciting part for me is this--Jay will teach you how to get control of existing assets, worth thousands or hundreds of thousands of dollars, and help other people reclaim, improve and profit from those assets- and those people will thank you while you take a nice chunk for yourself.
It's win-win, it's lucrative, and it's fun!
But I'll warn you---give this guy a couple of hours, and he'll blow your mind.
From my heart, Jay Abraham, thank you.
David Kern, Pc3
Internet Marketing and Business Consulting
===================
No, it's not magic. It is not hard. It doesn't take a lot of time either. You may do better or worse than David did, but he's just getting started with my mindset and principles.
My hope for you, and I can't make it any plainer than this, is for you to see the tremendous opportunities you already have in your business and life. Let me help you see them. Let me help you leverage them.
Abraham Publishing
27520 Hawthorne Blvd. Suite 263
Rolling Hills Estates, CA 90274
Posted by OneWebCo at 11:08 PM | Comments (0)
August 25, 2005
TIP 7: Where Are They Coming From?
The best autoresponder systems allow you to track where your subscribers are coming from.
Are they:
- filling in a form on your web site?
- sending a blank e-mail to an address shown in your e-zine?
- responding to an ad you placed in a newsletter?
- being recommended by someone else?
- filling in a form that pops up when they exit your site?
- subscribing from a site you're partnering with?
So today's tip is simply this. Track your subscribers. Analyze where they are coming from.
By doing this, you will be able to fine tune (or drop) the areas that are performing less well. If you are spending advertising dollars, you will be able to target more effectively for maximum return.
You will also be able to test how changes made to your web site and ad copy are affecting subscriptions.
Effective tracking is one of the first rules of marketing any web site or Internet business. It applies as much to your autoresponders as to other areas of your promotional activities.
See you tomorrow for Tip 8. It's about the effective use of autoresponders in your viral marketing strategy.
Posted by OneWebCo at 09:05 PM | Comments (0)
August 24, 2005
TIP 6: Where's The Door?
This tip is quick and simple. Offer your subscriber a way out.
Or more specifically, include an "unsubscribe" link in all your autoresponder messages.
Face it. If he doesn't want to receive any more messages from you then he's not exactly a hot prospect. There's no point in locking the door so he can't get out!
So make it easy for your subscriber to unsubscribe. Give instructions in every message.
If you don't, he's going to get angry, maybe accuse you of sending spam and perhaps even report you to your ISP!
However, there is one thing you should do before your subscriber disappears forever; ask him to complete a short survey and offer a free bonus for doing so.
The best autoresponder systems allow you to set up a confirmation web page that your subscriber gets shown when they click the "unsubscribe" link. On your confirmation page, it could be a good idea to ask him why he unsubscribed or what he thought of your course. It just might give you some ideas for improving your sequence.
So ask a couple of questions that can be answered with a word or two or a couple of clicks and you'll probably get a response.
See you tomorrow for Tip 7. It's about the importance of tracking the source of your autoresponder subscribers.
Posted by OneWebCo at 11:16 PM | Comments (0)
August 23, 2005
TIP 5: Don't Get Deleted!
Ah, the great debate. Should you send HTML or plain text e-mails in your autoresponder messages? Well, in these days of ever-advancing technology, it's very easy to assume that everyone can read HTML e-mails.
Don't make that mistake!
In case you don't know, an HTML e-mail is one that has the same sort of effects that you see on web pages; fonts, bold, italics, color, lines, boxes, graphics, forms, sound, buttons, banners to name just a few. If you chose to receive the HTML version of this series, you'll know what we're talking about!
But always remember that not everyone has software that can display HTML e-mails. Many people still read e-mails on older character (non-graphic) screens. To these people, an HTML e-mail just looks like a bunch of unintelligible computer code.
Now, if there's one sure-fire way of getting someone to click that Delete button, it's because you've sent them an e-mail that they just can't read. Click - they're gone forever!
So here's the question - do you send plain text messages that everyone can read but has no formatting, or beautifully formatted HTML messages that only some of your subscribers can read?
The answer is simple - offer both. The best autoresponder systems have a way of storing both plain text and HTML versions of each follow-up message. You then give your subscribers the choice when they are signing up. This is usually simply a case of clicking an option on your sign-up form or putting their choice in the subject of a blank e-mail to your autoresponder.
This might seem like double the work. Yes, there is extra work involved in setting this up. However, the message text is the same for both types so the vast majority of the work (actually writing the message) only needs to be done once.
My preferred method is to write the plain text version in a text editor. You can use Notepad. I make sure that the editor is set to automatically wrap at 65 characters. This I call my "source" message. Because it is managing the wrapping for me, it is easy to add and delete text without worrying too much about the formatting. This is the file I open and edit if I need to make any changes.
Then, the plain text version that gets incorporated into my autoresponder is the same text but I've got my text editor to convert all the soft line-breaks into hard breaks. I save this as a separate file because it's quite difficult to edit a file that's been saved in this way.
But why do you need to save it with hard line breaks?
Well, if you've ever received a plain text e-mail that seems to have line breaks in all the wrong places, it's because it was not saved with hard line breaks. It's a pitfall that's easy to avoid with as decent editor. I use EditPlus - check out:
http://www.editplus.com
When I am happy with the plain text, I fire up my HTML editing software (eg FrontPage, Dreamweaver) and turn my plain text message into an HTML masterpiece! I copy in the text from my source file (the file with the soft line breaks) and let the HTML editing software re-format it. Then I add all the graphics and other bells and whistles that I want.
When this process is complete, I have three files:
- the plain text source code (with soft line breaks)
- the plain text for pasting into the autoresponder software
- the HTML file
So finally, when I create my autoresponder, it's simply a case of copying and pasting the plain text (with hard line breaks) and HTML code into the autoresponder software. It really does just take seconds to do this.
The bottom line is, if you always produce both plain text and HTML versions of your autoresponder messages, you can be sure that everyone will be able to receive them in a format they can read by following the simple steps I've described.
See you tomorrow for Tip 6. It's about giving your subscriber a way out of your sequence. You're not trying to back him into a corner, are you?
Posted by OneWebCo at 10:45 AM | Comments (0)
August 22, 2005
Referral Systems
Client Dr. Beverly Yates, a naturopathic doctor, enrolled in one of my two year, process oriented, programs back in the late nineties, (not unlike my Abraham Insiders' Club, except without the daily Internet mastermind collaboration element). Although her results are admittedly extraordinary, I chose her case study for two reasons:
1. I want to show you what is indeed possible for ANYONE committed to growing their business. I want to inspire your sense of possibility and show you what's VERY doable in your own business or professional practice.
2. I want to give you a critical distinction, regarding one of the most useful marketing strategies there is---REFERRAL SYSTEMS.
Here's Dr. Beverly's success story...
"I had a natural medicine practice in Portland, OR from 1997-1999. When I started the practice, the patient flow was average, gross revenue was average and net profit was average. I attended one of Jay's programs for two years and the way I do business and serve my patients is forever transformed.
"For me, it was a real eye opener to find out how to be super successful in business and ethical and honest at the same time.
"I employed two techniques I learned from Jay and had wonderful results.
"The first technique was to only accept patients who had been referred by other patients or colleagues. No exceptions. If someone was not referred, then I suggested (up front) other colleagues who might be helpful to them if they needed ideas about whom else to see. I only served those who understood what services my clinic offered and understood that their health results ultimately depended on their willingness to take care of themselves.
"The second technique was to ask current patients for referrals, and to do it at the time of first visit and whenever they had a health breakthrough - "You are always welcome to refer other people you care about to our clinic so they can find out how we might help them." Or a similar statement requesting referrals when appropriate as their experience at the clinic progressed.
"The new patient Welcome Letter also discussed referrals, saying that if the patient was happy with our services please tell their loved ones and friends, if the patient was dissatisfied for any reason please tell me so we can respond to the problem.
"My practice was all cash, no insurance or other third party reimbursement. I kept two patient slots open at all times for people who could not pay full fees at the time of service, whether it was because they had lost their job, had extraordinary debt burdens or whatever else had tanked their cash flow. This simple gesture generated a lot of good will.
"Many doctors and other health practitioners are afraid to offer reduced fees or sliding scale fees because they know some people will abuse their kindness and lie about their ability to pay. I found that having a referral-only practice eliminated the scam artists up front, as people who had been referred by someone else under our care did not want to look bad in front of the person who referred them as a liar and a cheat.
"As time went by, it became common for people to come in who were referred by 2 or 3 different patients. It was phenomenal. I had no uncollected debts from patients at all.
"Extra special to me was the outpouring of generosity in my direction. As people got their health back, they began to paint, write, do photography, etc. I got numerous gifts and cards from my patients or their loved ones, all expressions of their thanks that mean more to me than any revenues. Practicing this way was truly "win-win" for everyone. I am now at home raising my young child with another on the way and plan to return to practice in 2005.
"So, for the specific results:
"1. Gross revenue increased over a 12 month period by 400% and maintained at that level until I sold the clinic.
"2. Appointment schedule ran so full that I extended my office hours into the early morning and evening hours and still had to shoehorn people in to the time slots available.
"3. Net profit increased by 500%, in part because the clinic schedule was more predictable and therefore we could order supplies and special medicines at a discount.
"4. Back end opportunities soared. Patients loved that any specialty medicines, supplements or other supplies could be sent to them on a monthly basis at their convenience, they did not have to drive to the clinic to pick up these items. These items were paid for in advance so my clinic had no financial risk.
"In some cases I could buy items in bulk at a discount, thus increasing my profits and making it easy to offer reduced cost to those patients who were in financial dire straits. This way they could continue their supplements as needed and it didn't cause my clinic any financial difficulty to make this possible.
"5. As a naturopathic physician (ND), I loved how the practice evolved. As the clinic got busier, it got more efficient and treatments remained effective. I found I really enjoyed working on the business instead of just in the business. When I did a patient survey and people shared great feedback that they loved the convenience of services and knowing that they were receiving true health care and not just disease management. They enjoyed referring the people they care about to my clinic. It made them feel like they had done something good for someone else.
"6. In the midst of all this growth, I cut back my office hours to accommodate time for writing my first book and a weekly live call-in radio show, "Natural Health Talk". Patient care, revenue, profits, and my personal satisfaction
remained the same.
"7. I used no advertising of any kind, not even so much as a flyer to promote my practice.
"8. Before using Abraham techniques, I had 1 or 2 new patients a week. While using Abraham techniques, I had 2 or 3 new patients a day on average, sometimes more.
"9. It became easy to provide group educational classes to reinforce taking care of one's health.
"10. Patient base was quite diverse, from CEOs to college students to electricians to homemakers to retirees.
"11. Staff: There was 1 part-time employee, 1 independent contractor and an office manager.
"It was fun to run my clinic this way! What a joy to be of service to others and get what I want from my business.
"OK, that's it in a nutshell. I hope someone can make good use of what worked so very well for me." - Dr. Beverly Yates, ND
So there you have it. In Dr. Beverly's own words.
Lot's of people give lip service to referrals, saying they have built their business by referrals. But I challenge you---do you have a referral program as systematized as Dr. Beverly's? One that consistently adds new clients and patients to your business or practice, WEEK IN AND WEEK OUT?
Which brings me to my point: Referral systems are one of the most underestimated and undervalued marketing strategies---in the business world.
Why?
Because with this single strategy, you get the high quality, high paying, highly profitable, practically pre-sold clients---with almost zero marketing expense!
Now who wouldn't want that kind of business?
Most business owners don't even have one consistent referral system they use. Let me teach you at least ninety three different successful ones.
In my brand new Abraham Insiders' Club, you and I will focus on implementing one or more referral systems in your business that will drive your revenues and profit sky high. To find out more, go to:
Yours truly,
Jay L. Abraham
PS: As you can see, my clients are quite generous in describing the ideas that have made them successful. Regardless of your business, Dr. Beverly's experience and marketing techniques have a lot to offer you and your business.
Everyone should take a page from her book.
Jay Abraham offers are brought to you by:
Abraham Publishing
27520 Hawthorne Blvd. Suite 263
Rolling Hills Estates, CA 90274
Posted by OneWebCo at 11:12 PM | Comments (0)
August 21, 2005
TIP 4: You're More Than a Number...
...in my little red book; went the song!
And that is a good way of introducing today's tip. It's simply this - you need to personalize your messages if you can.
The best autoresponder systems have a facility for adding your subscriber's name to the message. It's easy to get this when people subscribe to your autoresponder using a form on your web site - you just create a field on your form for inputting the name.
The name is then stored in a database and can be added to your messages. It's even better when your prospect's name can appear in the subject of the message. I know I would open that one first, when I check my e-mails!
Isn't it more pleasant to receive a message addressed directly to you? Of course it is! And the sweetest sound your prospect can hear is the sound of their own name - so say it if you can!
Depending on how your subscriber signed up to your autoresponder, you might not have their name. Make sure the autoresponder system you use has a way of greeting these subscribers in a suitable way (eg: Dear Friend, Dear Sports Fan).
See you tomorrow for Tip 5. It's a quick lesson in how to correctly format your follow-up messages so they get read, not deleted!
Posted by OneWebCo at 10:04 AM | Comments (0)
August 20, 2005
Windfall Profits by Jay Abraham
How You Can Build Tremendous Long Term Business Wealth and Success - Using Short Term "Windfall-Generating Opportunity" Thinking
You know what a "Who’s Who" book is? It is one of those monster-sized encyclopedias of the most influential prestigious luminaries in different fields of endeavor.
Well, there’s one man who probably ranks at the top of more who’s who in business-building than any othersingle individual I know. His name is Jay Abraham.
Odds are high you’ve heard of him before because his reputation is almost mythical throughout the online & offline world. He’s engineered more impressive financial breakthroughs for more people in more types of businesses, in more ways, in more countries, and in more industries than almost any other person out there.
If I took the time to list his credentials, to summarize the remarkable articles the press have written about him, to list the hundreds of prominent people he’s personally helped or riches to super-riches success stories he’s single-handedly engineered and orchestrated, it would take literally a thousand pages.
In fact, there are two thousand pages of case studies alone that have been written about this man’s near miraculous feats. He’s so good at what he does, he commands $5,000 an hour---$40,000 a day when he does it. People line up to pay him $25,000 each to participate in his expensive seminars.
I want to introduce you to a brand new service this man has launched, right now. Expressly for people like you who would benefit monstrously and wildly profit from his help---but wouldn’t ordinarily be able (or willing) to pay his staggering fees.
If you think this is hyperbole, think again. There’s a report I’ve gained access to that I’d first love to share with you. This man wrote it and it’s entitled "Windfall Profits Paradox". In one 32-page reading, you’ll learn more ways to put a pot full of money in your bank account than you’ve probably learned in your entire business career.
To get your copy of his report, go here: Windfall Profits
It’s my incentive to you to stimulate you to immediately investigate the impressive and enriching proposition he’s come up with for business owners, start-ups, entrepreneurs and self-employed people like you. It’s exciting. It’s unparalleled, and frankly it’s almost indescribable and indefinable.
I believe it’s the answer you’ve been searching for. And with that, I will leave you purposely intrigued and challenge you to trust me so that you can learn about this all-important opportunity.
Yours truly,
Bill Enross
PS: One more thing. It’s important.
Because this generous man wants to reward every business owner and entrepreneur who’s decisive and takes action today--the first day of the launch of his brand new service, he’s offering to gift you a $400 book that 60,000 business owners have paid almost $400 apiece to get their hands on. It is his famous called "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards".
I recommend and urge you to move fast. If you would prefer to just read his executive overview of his brand new service, everything is spelled out at: Grow Your Business Now!
Posted by OneWebCo at 12:28 PM | Comments (0)
August 19, 2005
Auction Resource Network
Meet my good friend, Jason James of eBay Selling Secrets. Learn secret EBay selling techniques from a proven expert eBay Power Seller spills the beans
This could be the best email you will ever read. In a rush? Scroll down for a special offer.
Do you really want the inside scoop on what it takes to achieve huge profits on eBay? Do you want to weed through the mess of information out there on how to sell products on eBay? Well I have got some great news for you...
My friend and eBay Power Seller Jason James has put together a great website that reveals the exact step-by-step methods he uses to make over $11,000 in PROFIT per month right from his kitchen table.
If you are tired of all the "Get rich on eBay" hype then this site is exactly what the doctor ordered. You will learn, first hand where to find hot products to sell, how to sell these products, tips to maximize your profits, and much much more.
Jason has been selling products on eBay for over 4 years and is a respected eBay Power Seller. His website, "The Auction Resource Network" is ano holds barred look at the inner workings of a his very successful eBay business from the inside out.
This is not one of those websites where you pay for a membership, only to be offered the "real" selling secrets if you pull out your wallet and buy the deluxe package....
Your membership gets you FULL access to the secrets, tips, and resources of one of eBay’s most successful sellers. And to boot, other leading eBay Power Sellers also contribute their tips and resources every month to help make the Auction Resource Network the Ultimate resource if you want to sell products on eBay.
If you are serious at all about beginning your eBay business, or if you want to maximize your current eBay business then you owe it to yourself to become a member of Jason's site. Take it from me, the tips and advice Jason offers up are second to none. You won't find this information anywhere else.
For a limited time - if you enroll in the next 3 days Jason will offer you a special 75% discount off the price of membership to help you take advantage of this cash cow known as eBay. To take advantage of this great offer simply go here to grab your limited time only time discount:
Posted by OneWebCo at 12:04 AM | Comments (0) | TrackBack
August 18, 2005
TIP 3: Content, Content, Content
Before the 1997 UK General Election, Tony Blair, the leader of the Labor Party (in opposition at the time) made a keynote speech at a party conference. In that speech, he said that if Labor was elected, they would focus on three things: education, education, education. They won the election with a vast majority.
You can apply this concept to your autoresponder strategy. It is probably obvious now, what today's tip is all about - yes, it's the content of your follow-up messages.
Each and every autoresponder message you send to your prospect must be packed full of useful and relevant information. Believe me, your prospect certainly did not subscribe to your autoresponder to receive a daily sales pitch from you!
They subscribed to your autoresponder because they wanted to learn. So teach and they will stay with you.
So how do you get started? Writing your autoresponder follow-up messages might see like a daunting task but it really isn't. To get going, open up a text editor and start typing. Get all the facts about your subject out of your head and into the editor - just type, type, type and type until it's all there. Forget about formatting it, just type and save, type and save, type and save. Go and grab a drink then come back and type and save some more!
When you're finished - sit down, relax and decide how this information can be organised to produce an autoresponder follow-up sequence that your prospects will look forward to receiving. Split it in such a way that your prospect will want to continue to receive your sequence. Don't give all the best information in the first message. Keep reminding your subscriber what's coming up in future messages.
When you've done that go back to your text editor and hammer your thoughts into an interesting course, one that you would enjoy receiving yourself!
And one last point - this ain't an English class. Write in a chatty style, imagine you're writing for one person who's sitting with a drink in their comfortable chair. Use short sentences and keep your paragraphs to 3 or 4 lines. Don't use long words and don't use phrases that people in other countries won't undertand.
In other words, use the KISS principle - Keep It Simple, Stupid!
Finally, ask yourself this question. Would *YOU* look forward to receiving the next message in your autoresponder sequence?
See you tomorrow for Tip 4. We'll tell you what word your prospect likes to hear more than any other!
Posted by OneWebCo at 09:56 PM | Comments (0) | TrackBack
Google AdWords - Changes
A couple of days ago, Google made what may be the most significant change to their system since AdSense - they totally changed the way minimum bids are set on keywords.
This has a lot of people steamin' mad!
Chances are you had a lot of keywords inactivated, and the only way to re-activate them is to raise your bid price.
Or is it?
There are other methods, as well as the possibility of paying as little as 2 cents or 3 cents on some keywords. And as is always the case when things change, hidden opportunities.
Perry Marshall is hosting a short-notice teleseminar tonight called "Google Drops The Hammer on Keywords" - I hope you can listen in, register here.
Posted by OneWebCo at 11:23 AM | Comments (0) | TrackBack
August 17, 2005
Top Ten Autoresponder Tips - 2
TIP 2: The Five Secrets Of A Killer Follow-Uo Sequence
So you've sent your prospect an introductory message. He knows who you are. He knows what he can expect to receive over the next few days and he is looking forward to receiving a free bonus at the end of your course. He's going to stick with you, as long as you provide some quality information. Why wouldn't he! After all, he asked for the information. All you need to do is give it to him.
Here are five simple, yet effective techniques for building a follow-up sequence that will turn your prospect into a customer.
Here are five simple, yet effective techniques for building a follow-up sequence that will turn your prospect into a customer.
1. Build trust and credibility - The more useful and relevant the information you present in a professional and informal way, the more your prospect will develop trust in you, your business and your products.
By offering valuable, credible information, you prove to your prospect that you know what you are talking about. This is very important if you are selling information products such as e-books, consultation services or subscriptions.
2. Create the emotional reason to buy - With each message you send, you can work on the need or desire that your product will satisfy. More money to pay for that holiday? More free time to spend with the family? Less stress? People buy because they WANT something, secondly because they NEED it.
Try to instill the comfortable feeling that your prospect will gain from using your product. Will it increase their knowledge? Will it help them with a task they find difficult? Will it allow them to carry out a task that they otherwise would have to pay someone else to do. Think about how YOUR product can be presented to achieve this.
3. Re-emphasise your bonus offer - Consistently re-emphasise your prospect's perceived value of your bonus offer until he has to find reasons not to buy from you! You can do this by offering more free bonuses, larger discounts or simply re-stating the original offer while emphasizing the time-sensitive nature of it.
4. Offer logical justification - People buy for emotional reasons, but they need that decision backed by solid logical reasons. Your follow-up plan should include logical reasons why your prospect should buy - reasons based on facts and figures, not on emotional desire alone.
Will your product save time or money? Will your prospect be less stressed? Will he lose weight? Will he feel in better health? Will he make more money, gain knowledge, learn new skills? Apply this to your own product.
5. Prevent the after-sale blues - How many times have you bought something and then immediately regretted it? You can prevent this situation (and refunds) after the sale by reassuring your new customer their decision to purchase was a good one. You simply need to remind them that your product will save time, increase sales, boost site traffic, help them lose weight or whatever. They have already bought it - they just need reminding what it will do for them.
See you tomorrow for Tip 3 where we will reveal how to write follow-up messages that your subscribers will *want* to read!
Posted by OneWebCo at 10:50 PM | Comments (0) | TrackBack
August 16, 2005
Top Ten Autoresponder Tips
TIP 1: Introduce Yourself And Set The Scene
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When someone subscribes to your autoresponder, they are looking for instant information! So make sure your autoresponder is set up to send out an immediate message.
Your immediate message should have three objectives:
1. To introduce you to your new subscribers - By doing this, your subscribers are now dealing with a real person, not a cold web site. They now have a real person to relate to, not just a cold, unfeeling web site.
2. To set the scene for the remainder of the sequence - Tell your new subscriber exactly what they will receive during your message sequence. Tell them when and how often they will receive each message. This eliminates any element of surprise and reduces the number of unsubscriptions.
3. To entice subscribers to stick with your sequence - Offer a discount, free shipping or some other free bonus that your subscriber will get if they stick with your sequence. This will dramatically reduce the number of unsubscriptions and increase your sales.
See you tomorrow for Tip 2 where we will reveal our "Five Secrets Of A Killer Follow-Up Sequence".
Posted by OneWebCo at 10:43 PM | Comments (0) | TrackBack
August 15, 2005
Direct Mail Success
Bill Enross here with all the details on Marlon Sanders' amazing new 3 step system that shows you (step by step) how to make more money by getting MORE customers and making MORE follow up sales ... on full or semi-auto pilot!
If getting MORE customers and making MORE sales is something that really interests you (heck, if you're into marketing on any level then I can't see why it wouldn't...) I urge you to go to this site as soon as possible.
Here are just a few of the things you'll discover in Marlon's amazing new "Direct Mail Success System" 16 CD-ROM home study course:
Here are just a few of the things you'll discover in Marlon's amazing new "Direct Mail Success System" 16 CD-ROM home study course:
- How to quickly, simply and easily build a mailing list of the 200 people most likely to send your sales through the roof, complete with addresses double-checked against the National Change Of Address Database (NCOA).
- The killer service that automatically captures names and addresses for 70% of your inbound phone calls. Drop these addresses into your database follow-up system in a flash.
Within several days, they'll have their first postcard or letter waiting for them in their mail box.
- How to get names and addresses for your EMAIL DATABASE. You should convert 20% - 30% of your email database into a mailing database based on my research. This is simple as pie to do. It's one of the really cool software programs I've discovered. (Of course, you do have to buy this software separate from the course.)
- What the four primary software programs I've discovered are, how much they COST and how they work.
- How to drop people into one of four separate database follow up systems with only 2 clicks
- How to make your direct mail postcards (large and small), booklets and letter go out automatically!
- How to install the 8 week BONDING BLITZ that locks in loyalty from your new customers
- You get my "Plug 'n Go" Pre-Made template postcards for your 8 week blitz. They're ready to upload to my automated mailing service. (Automated Mailing System is for US Customers Only.)
- Should you use 1-sided or 2-sided postcards? What works best? Be prepared to find out!
- How to merge in names to the headlines on your postcards and letters. No impersonal junk mail here. You make your response ZOOM when you put THEIR name right in the headline of the postcard, booklet or letter
- The amazing software program that will suck names and addresses of targeted prospects off the web for you. These are the same names and addresses you'd normally pay $80 to $100 for. In 1-2 hours you can have a targeted list, ready to mail.
AND NO FEAR OF GETTING S-P-*-M COMPLAINTS!
- Flawless formatting of your lists: How to take your list of customers and prospect addresses and get them formatted flawlessly, perfectly with updated information -- dirt cheap.
- When do you send a postcard? When do you send aletter? What works best and when?
- The amazing 2-page direct mail letter that will get people to visit your web site. Blast these out to highly targeted lists and watch the hits roll in.
- How to get your postcards and letters sent to BUYERS of products and services like yours. PPC traffic is great. But they are NOT buyers. And sometimes you're still paying 40 and 50 cents a click! I can blast out a postcard to them for .24 each! Anyone who says direct mail can't be cost effective is full of it and has a hidden agenda to convince you NOT to use it.
- Get actual EXAMPLES of my letters and postcards. And get pre-done PLUG N GO TEMPLATES you can use for your own mailings so you don't have to tear your hair out trying to figure out where to get the templates and how to use them.
- How to contact potential affiliates without losing sleep because they might accuse you of s-p-*-m and cause you to lose your web site hosting overnight. (It sucks when you wake up, type in www and you get an error message cause your web host shut you down.)
- The phenomenal software program I discovered that allows you to pre-program sequences of direct mail, letters, postcards, calls and follow ups. These sequences can be assigned to different assistants for auto-pilot operation.
This is NOT a program used within the Internet marketing industry. I've gone outside our industry and rigged something else to work like a champ!
- How to take a database that's a wreck and whip it up into full-blown, combat-ready status for only pennies per name.
- You can easily start selling a monthly subscription to your printed newsletter using this automated mailing system.
If you've NEVER written a printed newsletter because printing and mailing it was to big a hassle or too expensive, I'm going to liberate you to become a newsletter publishing machine because I'll show you how to get published in style without ever licking a stamp or stuffing an envelope.
- How and why to cultivate a top-of-consciousness database.
- What the "movers 'n shakers" database is. How to compile one of your own and use it!
- How to use postcards to simply and easily get referrals.
- Should you use a #10 envelope or 9 x 12?
- What about using a laser printer to print your postcards? Does it work? Is it cost effective? Should you do it?
- Where to get more postcard ideas than you'll likely ever be able to use
- How to put out a $0.37 postcard newsletter!
For full details just go to Direct Mail Success
Posted by OneWebCo at 08:58 AM | Comments (0) | TrackBack
August 14, 2005
STOP Telemarketers Dead In Their Tracks
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Picture this: you're sitting down to a quiet meal with your family one evening.
Just as you reach for the mashed potatoes the phone rings.
It might be your mother calling with news on the upcoming family reunion, so you make a mad dash for the phone just in time to catch it before the answering machine picks up.
As you wipe mashed potatoes off the front of your best shirt you hear an unfamiliar voice on the line start pitching you about aluminum siding.
You've just experienced what many call "telemarketer hell!"
But, thanks to a new service offered by the FTC (Federal Trade Commission), this little scenario should happen much less often in the coming year.
Telemarketers may finally face a law they can't bypass when it comes to calling consumers on the phone to solicit business.
By harnessing the power of the Internet to eliminate layers of paperwork and delays, the FTC created the "National Do Not Call" registry where consumers can register not to receive unsolicited sales calls.
Though the law exempts certain political, charitable and other organizations, it does cover professional tele-marketing companies and those calling on behalf of those organizations.
After the plan gets fully implemented, any company found violating the law will face fines of up to $11,000 per call.
Despite the fact the registry does not eliminate all unsolicited calls, it does seem a wise move to sign up (unless you enjoy chatting with telemarketers over your mashed potatoes).
Log on to www.donotcall.gov and click the "Register a Phone Number" link.
The service allows you to register up to 3 phone numbers, so you can even put your cell phone on the do not call list.
Once you register a phone number, the website will send you a confirmation email with a link you must click before your phone number gets added to the database.
Some common questions people ask about the National Do Not Call Registry include:
How soon after I register will I notice a reduction in calls?
If you register by August 31, 2003, you will start receiving fewer telemarketing calls by October 1, 2003.
If you've registered after September 1, 2003, telemarketers covered by the National Do Not Call Registry will have up to three months from the date you register to stop calling you.
How long until my phone number shows up in the registry?
After you register, your phone number will be available for telemarketers to remove it from their call lists by the next day.
Telemarketers will have up to three months to get your phone number and remove it from their call lists.
What if a telemarketer calls me after I've signed up?
As long as you have the telemarketer's company name or phone number you can file a complaint online through the "File a Complaint" page on the www.donotcall.gov website.
For more information, log on to www.donotcall.gov today.
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links...
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Posted by OneWebCo at 07:05 PM | Comments (0) | TrackBack
August 13, 2005
All About Google
Less than seven years ago, a tiny company of 10 employees launched a web search engine...
Today, that search engine attracts more than 81.9 million different visitors each month! Of course, the search engine I'm talking about is none other than Google.com.
Visitors can access Google's web site in over 100 different languages (including Klingon, Pig Latin, and, a personal favorite, Elmer Fudd).
Search results are generated from over eight billion indexed web pages and one billion images. And over 50% of the traffic to Google.com comes from outside the US.
Google has some impressive financial numbers, too. In mid-August 2004, they went public with their stock opening at $85; less than one year later, it is trading at just under $300 a share.
They have been profitable month after month. In fact, in the first quarter of 2005, they made over $1 billion.
Quarterly profits are not what motivate Google, though. Google is very much focused on long-term development and will forego short-term revenue for it.
In fact, it's widely reported that when Google first launched one of their biggest search products, Google News, they forgot to put advertising on it! They were more focused on developing a high-quality product with the user's best interests in mind.
As you can imagine, it takes a lot more than 10 employees to hold down the Google fort these days. As of the end of 2004, Google employed over 3,000 people.
As the company has grown in numbers, it has also grown in scope. While Google is staying true to its philosophy of "doing one thing really, really well," it has expanded its reach in all kinds of different directions.
If you haven't looked beyond the clean, simple interface of Google's main page, you are missing out on a LOT of great services and tools that can help you enhance your own business.
Google has a huge variety of services, tools, labs, and advertising avenues that every online entrepeneur should know about. Yet many people are unaware that Google is so much more than "just" a search engine.
So let's look at some of the key resources you can use to benefit your online business.
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Enhance your business with Google services
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The six most well-known services Google offers are easily accessed from Google's main page. Beyond the main page, there is a wider world of Google services that are less familiar to most people.
The "more" link on the main page will give you access to some of them; for others, you'll have to dig a bit deeper...
We'll take a look at the "big six" from the main page, explaining what they are and how you can use them in your business, and then point you towards a few of the other services your business can benefit from.
When people think of Google, web search is what comes to mind first. Google has harnessed the power of many computers to index eight billion web pages and then use a complex (and secret!) mathematical formula to determine the relevance or importance of each page.
When you enter a "keyword" or search term into the search box, Google searches for web pages containing those words and lists the pages in order of importance.
As a web site owner, you need to make sure that your own web site is optimized with keywords, high-quality content, and inbound links so that Google ranks you above your competitors in search results. For more information on how to do this, go here: Marketing Tips
Use Google search to monitor whether or not changes you make to your web site are helping you beat your competition to the top of the search results list! But don't expect changes to take effect immediately -- it may take days or even weeks for your changes to make a difference to your ranking.
2. Google Images:
Google caches over one billion images that are searched in exactly the same way web pages are. Typing your search term in the box and clicking on "Search Images" gives you thumbnails of images related to the keyword search term you used.
Each of the thumbnail images is linked back to its original page, where you can view the larger size. This can save you tons of time in locating an image that suits your purpose, since you don't need to sort through the standard search results to find a web page that might contain the image you need.
NOTE: Make sure the image is not protected by copyright before you download it. And, if one of YOUR images is protected and you prefer that it does not come up in Google's search results, you can request that it be removed at: http://www.google.com/remove.html
3. Google Groups:
Within Google Groups, you can find communities of people discussing all kinds of different topics. Any member can join or start a group. This is a great way for you to discover what your potential customers are interested in.
If, for example, your products promote natural and holistic health, you might find some great ideas for new products and markets by reading messages posted in the Natural Health group. You'll read about problems people have, which might spark a great idea for a way that you can solve that problem with a product of your own.
You can also get the word out about your products to the targeted audience in the group.
4. Google News:
Google News is a terrific way for you to stay on top of events. You can customize the news you get so that it comes from a specific region or source. You can also trace a particular story's history to see how it has developed over time.
These can be really useful and time-saving ways to do research in your area. Rather than wading through oceans of news, tell Google to give you news on specific topics from your target area.
Unfortunately, unless you are a news organization yourself, you can't add your own news story as a way of marketing your product. Press releases don't show up on Google News either.
5. Froogle:
Froogle is a search engine that looks only for products that are for sale online. It helps buyers find a web site that sells the things they want to purchase.
The search results are completely "organic"; in other words, online sellers can't "buy" a higher ranking in the search results by paying Google more money than a competitor.
If your web site isn't already listed in Froogle's search results, you'll want to make sure it gets listed because the people who search through Froogle are there to buy something! You can submit your site at: https://www.google.com/froogle/merchants/welcome
You can then use Froogle's "Product Feed" to automatically update your listing every time you make a change to your site. You can -- and should -- submit your product feed regularly so that Froogle always has the most current information about the products you are selling.
6. Google Local:
Google Local is a quick way of limiting your search results to a specific region.
When you click on the "Local" link on the Google main page, you get two search boxes labelled "What" and "Where." You can quickly and easily search for things like local suppliers and potential business contacts.
In April of this year, Google integrated Local Search with Keyhole, a 3D mapping technology that gives a local business a "flag" on the map that accompanies search results.
The businesses that are included in search results are ones that are already indexed by Google or that exist in one of the databases that Google accesses, like YellowPages. If your business is not showing up in search results, you can submit it to Google here: https://www.google.com/local/add/login
Now, let's move beyond Google's homepage to the wider world of Google tools and resources.
7. Gmail:
Gmail is Google's free web-based e-mail service. It offers 2GB of storage space and the ability to send image files up to 10MB in size, which is much more than any of the other free webmail services offer.
Gmail also offers new ways of storing, organizing, and archiving e-mail files. But the really unique thing about Gmail is that it "reads" each e-mail message it receives and matches ads to keywords it finds in the message. These ads are then displayed alongside the message.
This is a great system for advertisers, of course, because their ads are being shown to a highly targeted group. Google's Privacy Policy and sensitivity filters assure Gmail users that their e-mail messages are secure and that the ads placed beside them will not be in poor taste.
However, Google cannot guarantee that your competitors' ads won't show up on an e-mail you send to your customers.
Gmail is still in beta, though, and it is likely that the number of people on your e-mail list who use it is very small.
8. Google Maps:
Google Maps works in tandem with Google Local, adding an interactive element to searches by location. You can toggle between street and satellite views of an area, and you can get directions simply by choosing "Directions" and typing an address in the search box.
Your customers will easily find your brick-and-mortar business or the directions to an event you're sponsoring with a link to your own Google map right on your web site. All you have to do is navigate within Google Maps to the view you want your customers to see and click "Link to This Page." You'll get a URL that you can add to your web site's HTML.
You also have the option to embed the map itself on your site. To do this, you'll need to sign up first: http://www.google.com/apis/maps/. You can then add functionality and interest to the map on your site by overlaying information boxes and directional lines.
9. Zeitgeist:
Google Zeitgeist is a way of keeping on top of patterns, trends, and surprises in how people search on Google. It gives you a one-page snapshot of the top-ranked search terms over the past week and month, with links to the search results pages. "Zeitgeist Around the World" gives you similar tidbits organized by country.
If you are interested in tracking keyword use related to the hottest trends online, this is a useful page for you to bookmark. And there are archives that go back to January 2001, too!
10. PLUS MORE...
There are a lot more Google services to explore! Just for starters, have a look at Google Print to search the complete text of books, Google Mobile to search with your cell phone, and University Search to find links to the web sites of educational institutions.
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Save time -- and money! -- with Google's free tools
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In addition to its many valuable services, Google offers you several really useful -- and free! -- tools. You might be using some of them already, but you might not have considered how to really make them work to enhance your business.
1. Google Toolbar:
Google's free toolbar is a great way of adding functionality to your web browser.
It can be a real time-saver as it spellchecks your URLs as you type them, autolinks addresses to maps, and jumps to searched words on a page. It also, of course, puts a handy Google search box right at your disposal, no matter where you are on the Web!
2. PAGERANK:
If you're familiar with the Google Toolbar, then you know that PageRank is the green bar and number that give you an instant sense of a web site's importance (ranked from 0 to 10).
Google determines the "importance" of your site by monitoring how many other sites link to you and how "important" they are. PageRank is just one of the indicators (along with relevant links and high-quality content) that Google uses to place your web pages in search results.
By monitoring your PageRank -- and that of your competitors -- you can get a general sense of how well-optimized your pages are for search. PageRank can also indicate the quality of a site you're checking out as a potential link partner.
3. Blogger:
Google's free blogging tool is an excellent opportunity for you to develop a web presence with dynamic content and an RSS feed. The growing importance of RSS will change how new pages are optimized -- news goes out to readers rather than readers coming to look for news.
According to a recent issue of Planet Ocean's "Search Engine Watch," in the not-so-distant future, it will become more important to have large numbers of sites pulling your RSS feed than it will to have a high rank in search results. Blogger is an easy way to get the jump on your competition!
Google, itself, uses Blogger for its own blogs -- have alook at --
- http://www.GoogleBlog.blogspot.com
- http://www.AdWords.blogspot.com
- http://www.buzz.blogspot.com
- http://www.code.blogspot.com
4. Google Code:
If you're a bit of a techie, then you'll appreciate Google Code! This is a site that Google has for external developers who want to try their hand at improving Google's products.
There are currently several projects that are being featured, all related to different aspects of projects that are actively being developed at Google. Google's engineers decide which ones to release as open source for public development and welcome knowledgeable input.
5. Desktop Search:
Desktop Search is a free tool that you can use to search your own computer. You can locate files, previously visited web pages, e-mail, and more by installing Google's search bar on your desktop.
If your business is growing and you want to be able to search several computers, you can use the free Enterprise edition of the Desktop Search box.
6. Google Earth:
For pure fun, you HAVE to take a look at Google Earth. It lets you swoop around the Grand Canyon, zip over to your old neighborhood, and have a look at the area around that resort you booked online.
You can zoom in and out and rotate the view. While you won't be able to see your dog wagging its tail in your backyard, it will give you a great sense of terrain, architecture, and landmarks.
7. PLUS MORE...
Google offers a number of other tools like Hello, which is an instant messaging system with images, and Translate, which lets you view web pages in other languages.
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Get a jump on your competition in Google Labs
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Google devotes about 70% of its efforts to developing its web search and targeted ads, which are the core of its business, and about 10% on developing products -- like Blogger -- that are fun, interesting, and useful, but only
peripherally related to web search.
The remaining 20% of their time and energy is where a lot of Google's most innovative development comes from.
The company requires its engineers to spend one-fifth of their time developing their own projects -- things that interest them apart from their regular jobs -- and this has led to products like Google's desktop search engine, "search by location," and Gmail.
Unlike many companies, Google is not afraid to let people "look under its skirt." In other words, you can get a good idea of what Google is working on and what direction they might take with the services and tools they offer.
Take a look at Google Labs () for some current examples.
This is where Google showcases what its engineers have been up to in their "personal project" time. It is also where Google asks you for your input.
You can try out tools while they are still in the development stage and give your feedback on how you think they could be improved or developed -- tools like...
You can put a Google search box on your web site that will tailor your visitors' searches according to a profile you have predefined.
You provide Google with information about yourself, your business, etc., and when your visitors use the search box, Google flags certain results as likely to be more relevant. You have the ability to block your competitors' sites from being presented in the search results, too.
Personalized Search orders your search results based on what you have searched for before.
This can be a real time-saver for a small business owner who is trying to do market research. You can store and retrieve previous searches, and as your search history grows, so will the efficiency of your searches.
3. PLUS MORE...
Visit Google Labs to see what else is in the pipeline (or "recently graduated"). There is a ton of useful stuff, and by getting to know how Google plans to make things better for you -- and your customers -- tomorrow, you can be better prepared than your competition to take advantage of all of those tools and services.
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Promote your business by advertising with Google
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If you're not already advertising with Google, it's time to get cracking! Because of the massive number of visitors to Google each day, it is a HUGE source of potential traffic for you.
1. WEB SEARCH:
Just showing up in your potential customers' search results is the easiest way to use Google for free advertising. You'll need to optimize your web site to achieve the highest ranking possible.
You may already be aware that you need to spend some time getting the right keywords on your web site and increasing your "link popularity." You might not have known that Google looks at the first block of text it encounters on your web page and uses that for the few lines displayed about your site on search result pages.
So if you want to get listed and also catch the eye of your customers, make your first paragraph of text count: It should be roughly 300 words with about 8% of them being keywords to be most effective.
2. SITEMAPS:
Google's spiders constantly index web pages, and it is impossible to predict accurately when they will visit your site.
If you have paid attention to optimization for search, then they WILL crawl your pages. However, you cannot be sure that they have indexed ALL of your web pages -- they might index just part of your site on one visit. And since they start at the top of a page and work down, they might not even index the entire page before moving on!
One thing you can do to increase the likelihood of your entire site being searchable is to submit your site to Google Sitemaps. There are several ways to do this; for an overview go here:
When you do this, Google creates and stores an XML file that allows for instant updates and indexing whenever your site's content changes. This is like having your own data cable running from your computer directly to Google!
3. ADSENSE:
AdSense is one of the two kinds of advertising avenues Google offers. The ads generated through AdSense are third-party ads that sit on your web site. The program is free for you to use AND you make money each time someone clicks on an ad to move off of your web site.
In other words, these ads entice your visitors away from your site (bad thing), but you are compensated each time that happens (good thing).
Google matches the ads to your site by finding similarities in the keywords of each. You can set a filter to prevent your competitors' ads from appearing on your web site, and you can customize the appearance of the ads so that their background color is the same as your site's, making them look more like informative content than sales pitches.
Try testing Google AdSense on your site to see if it negatively affects your traffic and sales. If it doesn't, then you've just found a new revenue stream!
How much will you earn? That depends partly on how much the advertisers are paying Google for the keywords and partly on how many people click through the ads on your site.
You could earn anywhere between $0.03 and $15.00 per click and up to several hundred dollars a day if you have a well-optimized site that draws lots of targeted traffic.
4. ADWORDS:
The second of Google's advertising opportunities is AdWords. These are ads that you create to promote your business and that Google places on other sites for you.
There are three main places that you will see AdWord ads --
- On the right side of the page next to Google's "organic" search results
- On other sites as AdSense ads
- Alongside your e-mail messages in Gmail
When you create your AdWord ads, you are in control of how much they cost. You decide how much you are willing to pay for specific keywords in your ads, and each time your ad is clicked you pay that amount.
The amount ranges from a minimum of $0.05 to a maximum of $100, and you can set a daily budget that will not be exceeded.
Google uses the keywords you chose to place your ads on sites that have content relevant to yours, so you can be assured that the traffic you are paying for is highly targeted. AdWords reach 80% of Internet users AND you can define their target region and language.
If you're wary about using AdWords because of the possibility of your ads appearing on sites that do not convert to sales for you, you can apply a "negative filter" when creating your ad to exclude specific sites.
Of course, you'll need to test whether your advertising investment is making money for you. If the click-through traffic is not converting to sales, if your traffic drops off, or if a particular keyword is not drawing the traffic -- and sales -- you had hoped for, it is time to rework your ads.
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Monitor Google -- and your site's Google ranking -- with other tools
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We shouldn't always take a company's word for it about what they offer. It's always wise to get a second opinion or look to the experts to see what the buzz is about a company's products.
Using Google is no different, and there are a large number of ways that you can discover who is saying what about Google's plans and products. There are also a lot of people who provide tools and services that supplement Google's, and these, too, are worth knowing about.
Let's look at a few examples...
1. GOOGLE ADVISOR:
http://googleadvisor.org
This is a blog that focuses on AdSense, AdWords, and PageRank strategies. For information, tips, tricks, and strategies related to Google, this site is a good first stop.
2. GOOGLE RANKINGS:
http://www.googlerankings.com/ultimate_seo_tool.php
This site gives you a free tool for checking your keywords. You can enter your site's URL and get a report about your keyword density. You can then check how highly Google ranks your site for each of the keywords.
3. GOOGLE GUIDE:
http://www.googleguide.com
This site offers guides for both novice and experienced users. Experienced users can find out about creating a web site, including tips on PageRank, getting listed, and advertising revenue.
In addition, don't forget to "google" for blogs, resources, and news about Google. That's always a sure way of coming up with great ideas!
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Final thoughts
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You know you've really made it when your company name is turned into a verb. "Let me google that" is part of our everyday speech -- and the verb "to google" has even been added to the Webster's dictionary!
From tiny beginnings not that long ago, Google has had a huge impact, not only on how we search the Web, but also on how we talk about it. Google has become synonymous with online information.
And there is much more to Google! In fact, we're barely scratching the surface of some of Google's most recent advancements here -- not to mention the complexities of improving your ranking in Google's search results...
There is a ton more information on search engine optimization with Google in our "Insider Secrets" course.
Be sure to check out the sections on AdWords, AdSense, and tips for optimizing your site for Google in particular. We'll walk you through the tricky bits and point out the hidden gems that you can use to ensure you are coming out ahead of your competitors.
Above all, remember Google's philosophy: "Focus on the user, and all else will follow." Every step of your business should be about solving a problem for your customer.
Google's services and tools will help you achieve that.
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ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, go to: Internet Marketing Secrets
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Posted by OneWebCo at 02:58 PM | Comments (0) | TrackBack
August 12, 2005
Are you neglecting 70-90% of your Internet profits
By Terry Dean
At the very beginning of this article, I want to tell you about a horrible mistake I have been making lately. I have been neglecting the place where 70% - 90% of most Internet profits come from.
I would normally keep a mistake like this to myself, but I also recognize that probably 9 out of every 10 of my readers are making the exact same mistake. This just shouldn't be happening.
My business is extremely profitable, but by neglecting this one technique I have been ignoring tens of thousands of dollars in additional profits.
The direct marketing rule that I been neglecting to give attention to lately is that of backend selling. I know and have taught backend selling to thousands of Internet businesses, but in the past 6 months of my own business I have been letting it slide.
For my business this means that I am ignoring additional profit centers. For many Internet businesses which aren't as profitable as mine this one mistake could easily spell the death of their entire endeavor.
To give you a quick idea of just how profitable backend selling can be for your business, let's give the following example.
Let's say you are in an information business selling a low cost audio tape set and a larger video package. The first product you have sells for $50.00 (and costs $25.00 for drop shipping from the owner) while your second package sells for $300.00 (and costs $150.00 drop shipping from the owner).
If the first product you sell to customers sells for $50.00 and costs you $25.00 to fulfill, you have $25.00 potential earnings from it where you have to pay advertising expenses from. If it costs you on average $20.00 advertising expense for each new customer, you would only be earning a $5.00 profit on every new customer.
What would happen if you included a sales letter for your $300.00 course in every $50.00 package people bought?
If 1 out of every 5 customers you brought in on the first product would also buy your second product for $300.00, you would be earning an extra $150.00 off of every 5 customers. Your front end profits would have been $25.00 for these 5 customers and your backend profits would have been $150.00 without spending more than a couple of cents extra for the sales letter included in the packages.
You would only be earning $25.00 a day in your startup Internet business is you were selling 5 packages a day. Once you add in your backend product, your profits jump up to $175.00 a day!
For many businesses, having a backend product determines whether your business succeeds or not. You must have a specific backend in mind whenever you are planning your web site, choosing a product, or designing a product.
On the Internet, it is so easy to come up with backend products! If you don't own any additional products or services to place on a backend, then you can simply join an affiliate program with a high quality product or find a business owner who will drop ship products for you.
There are thousands of companies out there which have affiliate programs or who drop ship for you. All you have to do is search for "drop shipping" or "affiliate" and thousands upon thousands of sites will come up.
If you see someone who has a product you would like to sell, see if they will set up a drop shipping program just for you. This type would often end up being the most profitable for you since you wouldn't be competing with thousands of other affiliates.
The key to backend profits in your business is to actually start doing something. So, I have included 4 easy ways your Internet business can start profiting from backend selling today!
Four ways any Internet business can easily start making backend sales immediately...
1. Point of purchase
The absolute best point for a backend offer on any sale is right after the initial sale while the customer still has their credit card out. For example, whenever I go buy a pair of shoes it always seems like once you have the shoes picked out the salesperson will then ask you if you would like laces, polish, etc.
If you go buy a suit, then they ask if you would like dress shirts, ties, etc. Any smart retailer will figure out what other products they have that naturally go with the purchases most often being made. Then, they will offer an up-sell immediately at the point of sale.
How can you apply this to your Internet business? The easiest method and the most profitable is to offer the up-sell right after your customer has made their purchase and still has their credit card out. In other words, put the additional product or products on the thank you page right after the purchase is made through your secure order forms.
At that point, your customer has their credit card out and is in a buying mood. By listing one to three similar products on this page, you should be able to increase your overall sales by 10% - 30% immediately.
2. With product delivery
The second key time to send a backend offer is when the products are shipped. Wise marketers throw in a catalog of other products and services they offer with every order.
Possibly offer a 30 day special coupon in the package. If they order something else from you within thirty days they get $10.00 off or 10% off or something similar to this. Just remember that there has to be some incentive to ordering now.
If you have someone else fulfilling the order for you by drop shipping out the products, then just send out your own thank you letter with the backend offer enclosed.
3. Follow-up
You should send out follow-up sales letters to all of your current customers. Top direct marketers report that it is 7 times as easy to sell to an existing customer than it is to develop a new one. Put the odds to work for you instead of against you and start selling more to your current customers.
The correct time to send out this letter depends on what you sell. If you sell a consumable product such as food, nutritional, body care, etc., then you send out the letter whenever the average customer will run out of the current supply.
If you sell other types of products, then the correct time will often be around every 3 months. Newsletter publishers will often advertise a new product in each new issue of the publication that goes out. It all depends on your products and your customers. Learn the correct time frame for sending out letters based on testing.
4. Leads that don't buy from you
Here is an area that most Internet marketers don't even consider, but it could quickly become a new profit center for your business. What do you do with those leads who contact you but don't end up buying?
In most businesses, they just throw them away. The smart marketer who wants to get maximum profit out of every second of their time and out of every dollar they spend will put these leads to use also.
They are obviously interested in what you are selling since something you had caused them to originally contact you for more information. They didn't want to buy your product, but what if you offer another similar product or service to them instead once you have finished your regular follow-up system for your main product.
This is definitely an area that you need to start testing out. You could also try working with another marketer who sells a similar product and work out a lead trade. You will offer your product to his leads that weren't sold and he will offer his to your leads you couldn't sell. Since the cost of follow-up online is virtually nothing, this type of additional profit center is definitely something every business should look into.
The question I am going to ask you is, "Are You Going to Leave 70% - 90% Of Your Profits Behind?"
Above are four simple techniques you can use to start making more profits out of your online business. What are you going to do about it? Are you going to at least start trying out a couple of these techniques in your business...or are you satisfied with what you are making right now when there is so much more available?
About the author
Article by Terry Dean. Terry Dean is a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month" Click here to Find Out More
Posted by OneWebCo at 04:06 PM | Comments (0) | TrackBack
August 11, 2005
What to look for in an Autoresponder service
By David Callan
In this article I'll go through some of the features and factors of choosing an Autoresponder service. First off you'll want unlimited hits. Autoresponders were designed to process and send large amounts of data easily and quickly, this they do but if you've to pay each time someone requests information from your Autoresponders you'll find it hard to break even, never mind make a profit. This means that choosing a service with unlimited hits is a must.
A good Autoresponder service will allow you to view how many times each of your Autoresponders have been requested. This way you'll be able to track your advertising effectiveness. If something works and results in a lot of requests then you can multiply your efforts across the web for more success.
Any decent Autoresponder service should allow you to alter all of your Autoresponders unlimited times at no extra charge, this is essential as you'll want to test different sales letters and subject lines. You'll also want to keep visitors up to date with your company. How can you do this if you can't change your Autoresponder? Therefore always be sure that the service you go with lets you change the information often without an additional fee.
Your chosen Autoresponder service should allow you to send out messages at specified times. This is vital as research has shown that a prospect usually has to be exposed to a product up to seven times before buying. This will enable your Autoresponder to turn what would have been just one quick visit to your website into seven exposures of your site and indeed your products.
Make sure that without a doubt the service you use allows your Autoresponders to be an unlimited text length. It's been proven that long sales letters work just as well if not better than shorter ones, if your Autoresponder only allows you to send a letter of specific length you could be forced to change a winning sales letter, which can affect you profits seriously and nobody wants that.
One of the great things that Autoresponders can do is to capture the email addresses of people who've requested information from them. Not all services however will provide you with this information, but you need this because it's vital for following up your original offer and indeed making that initial offer too so always make sure you get access to your Autoresponder logs in order for you to get this information.
Finally you've to consider the cost of your Autoresponder service. If you think a service is charging too much then they probably are and you'll want to find another service quick before your profits are gradually washed away.
One final note before we end, you may have seen some sites offering free Autoresponders which seem to have most of the above features, however don't be fooled. These services are ad supported meaning that other peoples ads will be put into your Autoresponder leaving you looking very unprofessional. If your company appears unprofessional people are far less likely to buy. It's a fact
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Article by David Callan. David is an Internet marketing professional and webmaster of AKA Marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.
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Posted by OneWebCo at 09:22 PM | Comments (0) | TrackBack
August 10, 2005
Blogger
Google's free blogging tool is an excellent opportunity for you to develop a web presence with dynamic content and an RSS feed. The growing importance of RSS will change how new pages are optimized -- news goes out to readers rather than readers coming to look for news.
According to a recent issue of Planet Ocean's "Search Engine Watch," in the not-so-distant future, it will become more important to have large numbers of sites pulling your RSS feed than it will to have a high rank in search results. Blogger is an easy way to get the jump on your competition!
Google, itself, uses Blogger for its own blogs -- have alook at --
- http://www.GoogleBlog.blogspot.com
- http://www.AdWords.blogspot.com
- http://www.buzz.blogspot.com
- http://www.code.blogspot.com
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ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, go to: Internet Marketing Secrets
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Posted by OneWebCo at 02:34 PM | Comments (0) | TrackBack
What are Autoresponders?
By David Callan
Autoresponders are just that, they're programs set up to automatically respond with an designated email when a blank email is sent to a certain email address.
Have you ever seen something like this:
For a Free Guide to ? send a blank email to freeguide@akamarketing.com
That email address is the address of an Autoresponder and when someone sends an email to an Autoresponder they receive a pre-written email message back with information that is setup for that particular address immediately within seconds. In this case the information would be a free guide.
Basically Autoresponders are "email on demand" bots which make your information available 24 hours a day, 365 days per year and believe me when I say they can dramatically increase your sales without any work because they can.
Autoresponders are very important tools when you need to automate your Internet marketing efforts. You can easily process over 50,000+ requests daily without any effort on your part!
They're used mainly for three things
- Sales Letters
- Customer Support
- Email gathering
Autoresponders are great for sales letters. Suppose you post to a couple of forums and newsgroups, within your posts y