« Viral Marketing | Main | Autoresponder Strategy »
August 28, 2005
Autoresponder Checklist
If you've been following the autoresponder course closely, and implementing the suggestions, you should be well on your way to developing a killer autoresponder strategy.
To help you, I have put together a check list. It pulls together all the points from the tips into a single list.
Introduce Yourself and Set The Scene
- Introduce yourself as a real, live person.
- Tell your autoresponder subscriber what to expect during your series.
- Offer a bonus or discount for completing the series.
The Five Secrets Of a Killer Autoresponder Follow-Up Sequence
The Five Secrets Of a Killer Autoresponder Follow-Up Sequence
- 1. Build trust and credibility.
- 2. Create the emotional reason to buy.
- 3. Continually re-emphasize your bonus offer.
- 4. Offer logical justification for the purchase decision.
- 5. Prevent the after-sale blues.
Content, Content, Content
- Every autoresponder follow-up message should contain valuable, quality
content.
- Dump your brain onto paper then get working!
- Write in a chatty, informal style.
- Keep it simple, stupid!
- Would *you* look forward to receiving your next message?
You're More Than A Number...
- Personalize your autoresponder follow-up messages.
Don't Get Deleted!
- Offer both plain text and HTML versions of your autoresponder messages.
- Format the plain text version correctly by using hard line
breaks and wrapping lines at 65 characters.
Where's The Door?
- Give your autoresponder subscribers a way out!
- Include an unsubscribe link in every message.
Where Are They Coming From?
- Track where your autoresponder subscribers are coming from.
- Analyze the results.
- Advertise for the highest return.
- Tweak layout and copy for maximum subscriber retention.
Go Viral - It's Catching
- Offer a quality, free product with distribution rights.
- Combine this with an autoresponder series.
- Create a "double-strength" marketing tool.
Tomorrow we'll conclude the autoresponder series. See you then.
Posted by OneWebCo at August 28, 2005 10:25 PM
